Blended is a fintech app designed to help co-parents manage shared finances with less conflict and more clarity. While most co-parenting brands focus on the family, we uncovered a different truth: the best way to show up for your children is to first take care of yourself. 

I led strategy and copywriting, developing a brand platform that reframed financial management as a path back to personal freedom rather than another source of stress. That thinking inspired the platform "Find Yourself," encouraging co-parents to spend less time navigating logistics and more time reclaiming their lives. Working closely with our design team, I helped shape the product experience, messaging, campaigns, investor materials, and feature launches into a cohesive brand rooted in fairness, neutrality, and shared responsibility. 

The result is a fintech brand that has helped fuel product growth, strategic partnerships, accelerator acceptance, and the confidence to scale.