Formerly known as the Global Women's Water Initiative, She Builds Power equips women across East Africa with the tools, training, and resources to lead lasting change in their communities. I led brand strategy, developed the organization's new name, and led copywriting for the rebrand, transforming its story from one of access to one of agency. 

Working closely with the founder's philosophy of "up-powering," we built the brand around a the insight that when you build power in others, you don't diminish your own—you expand it. That idea became the foundation for the name She Builds Power, positioning women not as recipients of aid, but as leaders who create ripple effects of opportunity throughout their families, businesses, and communities. Through the verbal identity, messaging, and brand platform, we created a voice that celebrates agency, leadership, and collective transformation while giving the organization a clearer story to engage partners, funders, and the communities it serves.